The content diary
See planned and recorded content in a monthly calendar or list. Open a post to review its details, campaign context and recorded results.
Launchmere Pulse
MARKETING & CUSTOMER INSIGHT · PILOT
Know what is working.
Plan what comes next.
Bring your content plan, customer follow-ups and marketing reports into one working view. Give every review a clearer starting point and every next step a place to go.
Existing pilot access required. Pattersons is the first business using the workspace.
PULSE / WORKFLOW OVERVIEW
A plan. A review.
A useful next step.
01
Content diaryWhat is planned and what has happened
02
Performance reviewTop five, bottom three and story rankings
03
Customer follow-upsMessages, ownership and internal drafts
04
Business reportsWebsite, search and voucher performance
Product workflow illustration. No customer data is shown.
FROM THE PLAN TO THE FOLLOW-UP
Keep the work and the evidence together.
Pulse helps hospitality businesses organise the information they need to plan, review and improve their marketing.
The last 30 days
Find the five strongest and three weakest posts or reels in the selected period using the metrics recorded in Pulse. Review stories separately, with platform and paid-content filters for more useful comparisons.
Customer messages
Keep a saved log of enquiries from Instagram, Facebook and TikTok, assign a follow-up and prepare an internal reply draft. The current pilot uses recorded messages; live collection and sending replies are not active.
Website & search reports
Import website and search-query reports by CSV. Choose the dates you want to review, then apply them to compare the information available for your business.
Voucher performance
Review voucher sales, payments, refunds and redemptions from imported data. Compare venues and sales channels by cash, quantity or face value, with monthly and year-to-date views.
Campaigns & useful content
Organise campaigns and tagged links. Prepare news and SEO briefs, review facts and export template drafts for your publishing workflow. Automatic AI generation and publishing are not active.
What is available today?
The pilot supports saved records, imports, planning and reporting. Automatic social, review and message feeds are still being connected. An account connected to a provider does not yet mean its data is flowing into Pulse.
A REGULAR MARKETING REVIEW
Turn a busy month into a clear next step.
A useful dashboard should help you decide what to do next. Start with the data you have, check the period and platform, then give the follow-up an owner.
1. Bring the information together
Add your content and messages, or import the supported reports. Review which accounts, venues and dates are covered.
2. Look for a useful pattern
Compare strong and weak posts within a relevant platform and format. Review stories separately, and check voucher or website results alongside the content plan.
3. Plan the response
Record the next content idea, assign a customer follow-up or prepare a campaign brief. Use the diary to keep the plan visible.
A FEW USEFUL ANSWERS
Getting to know Pulse.
Does Pulse automatically collect every social message?
Not yet. The current pilot has a customer message log, assignment and internal drafts. Live collection is being connected and depends on each platform’s permissions and available features. Private TikTok messages are not supported by the proposed Metricool connection.
How should I read the performance rankings?
The 30-day view ranks the recorded posts and reels in the chosen period; stories have their own ranking. Use the available platform and paid-content filters, and compare like with like. Missing data is not a zero-performance result.
Can anyone open the Pattersons dashboard?
The dashboard keeps its existing sign-in and access controls. A link from this website does not grant access to the workspace or its records. General self-service access is not currently available.
Does Pulse publish posts or send customer replies?
Automatic social publishing and message delivery are not active. The pilot helps you organise plans and prepare internal drafts; these still need review and use in the relevant platform.
Is Pulse included in a Launchmere subscription?
Commercial pricing, general availability and bundle terms have not been announced. Pulse is currently a pilot product and its future licence and support terms will be confirmed separately.
PART OF THE LAUNCHMERE FAMILY
A better working view of your marketing.
Explore Pulse alongside Staff Portal, Ordaya and Rotafern, or talk to us about the reporting and follow-ups your business needs.